today’s modern era, new-age beauty brands leverage social media applications as a marketing tool to promote their products. D2C brands are aware that digital platforms have a great potential than conventional marketing like TV commercials.
Recently, personal care brands have been chasing the most trending ‘TikTok’ application to establish their presence and enhance their growth in the global market. This is because TikTok possesses a massive Gen Z audience who are more conscious of their self-care.
If you are a newbie to your niche, get on TikTok to build an engaging audience, stay connected with them, and put your marketing efforts into maximizing conversions. In addition, buy tiktok shares to amplify the engagement rate and build credibility for your brand. This article will take you through the various content ideas you can adapt to curate a compelling TikTok profile. So let’s dive in right now!
Sparkling TikTok Content Ideas To Positively Impact Your Personal Brand
#1 Video By Influencer / Model
Word-of-mouth is essential for marketing, especially when it comes to personal care brands. As a budding brand, you shall hire a model to film a video showing your brand value and uniqueness to expand your brand’s exposure.
On the other hand, search for beauty influencers on TikTok and let them post content about your products on their profile. This will help you build brand awareness among a new audience and increase sales based on trust. Furthermore, take advantage of TikViral to improve video visibility and grow your reach on TikTok.
#2 How-To Tutorial Videos
Educating the audience through valuable information is one of the most significant ways to show off your expertise and reliably draw the audience’s attention. The essential part you have to focus on is creating videos that go well with the TikTok algorithm and the audience.
It is better to make informative videos that help your audience to follow and get results accordingly. Some of the common tutorial videos that beauty brands can try are tips and tricks to maintain your personal hygiene, grooming ideas, daily routine videos, how-to use your brand products ideally, and still more.
#3 Oddly Satisfying Videos
Though millions of videos are available on the internet, oddly satisfying videos have a different fan base. Yes! These videos can keep the audience up until the end as they find it pleasing and feel relaxed while watching. So, consider this opportunity and create a satisfying video related to your care brand. Then, blend your product video with some illustrations to make it more exciting and thumb-stopping.
#4 Duet / Stitch Videos
Duet and Stitch are in-app features of TikTok that enable you to collaborate with other users. On the Duet effect, you find a split-screen where you can see the videos you made with your co-creator. At the same time, the Stitch option lets you create videos as a response to the existing ones. Both TikTok features are beneficial for showcasing your brand’s personality and impressing the audience through creativity.
#5 Before And After Videos
Transformation videos matter more for personal care brands. Whatever the product may be, it will be capable of bringing some positive changes in a person’s life. With the assistance of a brand ambassador or influencer, you can record the videos before using your product and the results seen after usage. Live results or real-time changes make the customer trust your brand and let them make a better purchasing decision.
#6 Post Your Brand Updates
As a self-care brand, you will be launching products often to meet the various needs of customers. Therefore, spend time showcasing your products in such a way that it instantly draws the attention of the audience. Besides, if you have ongoing offers or festive sales for your brand, then leverage the features of TikTok to convey them to your audience.
#7 Testimonial / Review Videos
Reviews and testimonials are essential factors for personal care brands. Whether you make a sale online or offline, don’t miss out on collecting testimonials. In case of online sales, ask your customers to send unboxing videos and let them share a review on your products.
Gather all the testimonials and create them into a single or multiple videos based on TikTok format. This will help your brand to gain more customers, thus resulting in high ROI. Personal brand owners shall avail the support of TikViral to gain more followers and maximize their brand’s popularity in a short span.
The Final Touch
Thus, these are the multiple ideas you can use to create interesting TikTok videos. Apart from these, tons of content ideas jazz up your brand’s profile on TikTok. Stay up-to-date on the current trends, and latest updates rolled out to the application for utilizing them in your video and sustain on the competitive niche market.