Mobile App Development Tips to Gain Valuable Customer Insights


A good app gains a lot of positive responses from its audience and can add value to their lives. Customer satisfaction in app development must be the prime objective of a business. This is because new users considering the app would make their decisions based on previous reviews and customer insights on whether to choose the app or not. Thus, an app with bad customer insight would not be recommended to others.

How to Gain Valuable Customer Insight for Your App?

Customers are the ultimate end users of any application. Therefore, while developing an app, a company’s prime goal should be to give the best user experience and simple interface. Although, there are a few other key points that a business must adopt to gain positive customer insight for its app. Let us know about them in detail.

1. Take Frequent Surveys from Customers

Mobile App Development Tips to Gain Valuable Customer Insights

Customer surveys are an excellent way to gain valuable insights for your apps. This is a method through which you ask certain specific questions from your existing customers through a form or any other reliable method. Customers will fill out this form and give their opinions on what they think about the app.

Therefore, you will have a bulk of data from different customers and can analyze thoroughly to know where your app might lack or cannot fulfill the customer’s needs. A valuable tip when creating such surveys is to use only the most relevant questions from your customers. Irrelevant questions are time-consuming and might lose the interest of the customer, and they might not fill out the survey otherwise.

2. Observe Real Time Customer Activity

The mobile app development services industry has a lot of rapidly active users. This gives you another great way to gain valuable customer insights. The trick is to monitor customers’ activity while they scroll through your app and then predict their feedback. This is a pretty common and useful way of knowing what your customers think about your app.

All you need to do is create different groups for different features on the app. Monitor the customer activity and conclude which features are liked by most users. This gives an insight into which feature in the app needs improvement and where the app might lack behind.

3. Review Other Similar Apps

Mobile App Development Tips to Gain Valuable Customer Insights

An efficient way to gain customer insights is by analyzing the reviews of other apps providing the same service. This will help you conclude what customers expect from an app like yours and how you can fulfill their expectations through your app.

Another way to gain insights about other similar apps is through social media platforms. The comment section is where people are most actively talking about the pros and cons of the app and what they expect instead.

4. A/B testing

A/B testing is a crucial tip to gain valuable customer insights. It involves comparing two versions of an app to see which one performs better. By creating two versions of a feature and showing them to different groups of users, developers can determine which version is more effective at achieving a particular goal. A/B testing allows app developers to make data-driven decisions about how to optimize their app for user engagement and satisfaction.

By understanding what works and what doesn’t, developers can create a better user experience and increase customer retention. A/B testing is an ongoing process, and developers should continue to test and refine their app to ensure they are meeting the evolving needs of their customers.

5. Analyze Customer Needs

Mobile App Development Tips to Gain Valuable Customer Insights

A valuable insight from customers can only be achieved if you provide an exact solution for their needs. For this, one needs to understand what exactly a customer wants. To know this, you need to research in depth what customers like and expect from an app like yours.

In this manner, you can gain valuable insight from your customers.

6. Personalization

Mobile app development is a constantly evolving field, and one of the most important aspects of building one that stands out from the crowd is personalization. Personalization can take many forms, from tailored content to custom user interfaces, but the end result is the same: a more engaging and satisfying user experience.

To start with, it’s important to gather as much data as possible about your users. This can include demographic information such as age, gender, and location, as well as more specific data like their browsing and purchase history. By analyzing this data, you can start to identify patterns and preferences, and use that information to tailor the app experience to each individual user.

There are many ways to implement personalization in it. For example, you could offer personalized recommendations based on the user’s past behavior, or allow them to customize the layout and functionality to suit their individual needs. You could also offer exclusive content or features to users who have completed certain actions or achieved certain milestones within the app.

Personalization is a powerful tool for gaining valuable customer insights, but it’s important to use it responsibly. Always be transparent with your users about the data you’re collecting and how it will be used, and give them control over their own data wherever possible. With the right approach, personalization can help you create one that is truly tailored to each individual user, and build long-term loyalty and engagement in the process.

7. Gather Data from Online Reviews

Mobile App Development Tips to Gain Valuable Customer Insights

Online reviews are another great way when looking to get insights into iOS app development services. A great way to gain online reviews is through platforms like the app store or other third-party websites. These are the prime spots where one can know what customers are thinking about their app and whether it is being liked by the community.

Along with this, forums are another prime spot where people often discuss the pros and cons of apps and how their experiences with the app. So one must look thoroughly through platforms like Reddit and gain valuable insight from customers.


To conclude, gaining valuable customer insights is important to mobile app development. Customer insights help the app improve and get noticed in the eyes of its targeted audience. While the above tips are the prime ones when looking for such insights, there are many other ways to know your customer’s behavior toward your app.