How to Use Youtube to Grow Your Influence: a Complete Guide With 14 Tips


YouTube is a powerful tool for influencing and creating conversations about issues that matter to you. By using YouTube, you can reach out to potential customers and enhance your presence online. It is essential to optimize your channel in order to create an impactful presence.

1. Choose an eye-catching channel name

How to Use Youtube to Grow Your Influence: a Complete Guide With 14 Tips

Your channel name will appear when people search for you and should reflect your brand identity. When picking a channel name, make sure to use words that are easy to pronounce and spell. Avoid using strange characters, numbers or too many words as this can turn off potential viewers. Consider using keywords related to your brand so people will know what your channel is all about right away.

Aside from being memorable and relevant, your chosen channel name should be kept consistent across the board in all of the other channels you are active on such as Twitter and Facebook. Keeping it consistent makes it easier for your fans to access all of your content with less confusion and helps nurture loyalty – something we all want!

2. Optimize your channel description

The channel description is one of the most important elements for optimizing your channel for YouTube’s search algorithm. By carefully crafting your description, you are able to tell YouTube and viewers what your videos are about and why you should be followed. You can also buy likes and promote your channel at

3. Upload a professional profile picture

Choose an image that looks clear and professional, with a nicely balanced composition — for example, if you have multiple people in the photo, make sure everyone has enough space to stand out. Make sure there’s enough contrast between the foreground and background to ensure that viewers can clearly identify each person in the photo. Avoid using filters if possible as this can distort the colors of the image and give off an unprofessional impression.

4. Plan out your videos

How to Use Youtube to Grow Your Influence: a Complete Guide With 14 Tips

Before hitting the record button, plan out your content carefully and think about who your target audience is and what kind of content they’ll be interested in. Depending on your niche, you can create instructional, interview, or informational videos. You should also consider creating a sequence of related videos to attract viewers with similar interests or challenges.

5. Leverage the power of storytelling

Storytelling helps you build a better connection with your audience and establish trust. It also turns your brand into something people can relate to and feel like they are part of. With fantastic story-driven content, you have a much higher chance of resonating with the hearts and minds of your target audience.

Additionally, great stories often have surprise endings that leave viewers wanting more. So don’t be afraid to think outside the box when creating your YouTube content, as experimenting can often result in really engaging videos!

6. Use visuals and music to enhance your videos

Adding visual elements such as images, graphics, or animations to your videos can catch viewers’ attention quickly and allow you to illustrate a point further than words alone. Choosing background music can also help set the tone of the video while adding an extra layer of engagement. Professional editing tools can help create smooth transitions as well as special effects that make your videos stand out from the competition.

7. Leverage the power of social media

How to Use Youtube to Grow Your Influence: a Complete Guide With 14 Tips

Social media has revolutionized how people around the world communicate and discover new content. YouTube is an excellent platform to use for spreading awareness about your videos and building an engaged audience.

By leveraging the power of social networks such as Instagram, Facebook, Twitter, Pinterest, and Tumblr, you can actively promote your YouTube content to a wider audience. You can also create a fan page on each of these sites so that people can follow your progress and are always up-to-date with your newest uploads.

8. Use YouTube Ads

Through YouTube Ads, you can select the audience that you want to target, select the area you want to advertise in, and then create and run an ad campaign tailored to achieving your desired results.

Youtube Ads have two types of campaigns available — TrueView in-stream ads and TrueView video discovery ads. TrueView in-stream ads are skippable video ads that appear just before or in the middle of other videos on YouTube. These kinds of ads come in 15-, 20-, or 30-second lengths and usually offer some sort of incentives such as a discount code or signup page link included within the ad itself. TrueView video discovery ads are targeted at users searching for related keywords with your videos emphasizing features such as titles, descriptions, thumbnails, etc.

9. Collaborate with other influencers

An effective way to maximize your reach and create interesting content is to collaborate with other influencers on YouTube. This can help draw in huge audiences, who aren’t already following your content. Collaborating with influencers in your niche or field, or influencers that likely have an audience that would be interested in the content you’re creating, allows you both to cross-promote each other’s audiences and share each other’s influence. It helps engage new viewers in your videos and grow their appreciation for what you do.

10. Track your video views

How to Use Youtube to Grow Your Influence: a Complete Guide With 14 Tips

YouTube offers a variety of analytical tools such as “Total Watch Time” and “Average View Duration” which can provide insight into the engagement level of your viewers. Additionally, the “Traffic Sources” report shows you if videos have been discovered through external sources like social media or other websites.

11. Monitor your engagement metrics

Engagement metrics measure how viewers interact with your channel and videos, which helps you to identify areas of improvement or what is working well so that you can adapt accordingly. Common engagement metrics include watch time, views, subscribers, likes and dislikes, comments, share counts, and more.

12. Analyze your audience retention rate

This metric is a measure of how much of a video people watch, from start to finish. The longer people continue watching, the higher your rating will be. An ideal audience retention rate is between 70% – 75%. Your audience retention rate can be an effective tool for gauging whether or not people are enjoying your content or just browsing through it.

13. Enable YouTube Monetization

Monetization allows you to generate income when people watch or interact with your channel and videos. You can also maximize your earning potential by optimizing viewership and creative strategies such as collaborating with other channels or creating a series of videos.

14. Create playlists to keep your viewers engaged

How to Use Youtube to Grow Your Influence: a Complete Guide With 14 Tips

You can take advantage of a powerful feature by creating relevant playlists. Besides helping viewers engage with several videos at once, playlists also keep viewers on your channel for longer periods of time. Curating content into a playlist also signals to YouTube’s algorithm that you’re providing focused content and takes them another step closer to becoming bonafide superfans.


YouTube can be a powerful tool for growing your influence and building your personal brand. By creating engaging content, connecting with other influencers, and promoting your channel, you can reach a wider audience and make an impact. Growing your YouTube channel takes time and effort, but it can be a great way to connect with others and make a difference in the world.